ABSTRACT
This project is focused on the “Evaluation of marketing strategies of mobile phones in MTN Nigeria, Kaduna branch. The main objective is to identify the strategy pursued by the company in respect to product, price promotion and placement. The methodology of the research was gotten through the questionnaire issued. Findings was made and recommendation were forwarded.
TABLE OF CONTENT
Title page
Declaration
Approval page
Dedication
Acknowledgement
Abstract
Table of contents
CHAPTER ONE
1.1Background of the study
1.2Statement of the problem
1.3Objectives of the study
1.4Significance of the study
1.5Research question
1.6Scope of the study
1.7Limitation of the study
CHAPTER TWO
2.1Introduction
2.2Marketing (Defined)
2.3Requirement for effective strategic marketing
2.4The nature of services
2.5Marketing strategies for service firms
2.6The product life cycle marketing strategies
2.7Summary
CHAPTER THREE
3.1Introduction
3.2Research Design
3.3Area of study
3.4Population of study
3.5Sample
3.6Instrument of data collection
3.7Validation of the instrument
3.8Reliability of the instrument
3.9Method of data collection
CHAPTER FOUR
4.1Introduction
4.2Characteristics of the respondents
4.3Presentation of data and analysis in table
4.4Test of hypothesis
4.5Summary of findings
4.6Discussion of findings
CHAPTER FIVE
5.1Introduction
5.2Summary
5.3Conclusions
5.4Recommendation
Reference
Appendices
